Dura Sports Floors ("we," "us," or "our") operates the website durasportsfloors.com. This Privacy Policy explains how we collect, use, and protect information when you visit our website or contact us through our contact form.
We are a small business based in Milwaukee, Wisconsin. We take your privacy seriously and are committed to being transparent about how we handle your information.
2. Information We Collect
When you submit our contact form, we collect the information you enter, which may include:
Your name
Your email address
Your phone number
Your message or project inquiry
We do not collect payment information, create user accounts, or store sensitive personal data.
Information Collected Automatically
When you visit our website, certain information is collected automatically through Google Analytics, including:
Pages visited and time spent on each page
General geographic location (city or region level)
Device type, browser, and operating system
How you arrived at our website (search engine, direct link, referral)
This information is aggregated and anonymous — it cannot be used to identify you personally.
3. How We Use Your Information
We use the information you provide through our contact form solely to:
Respond to your inquiry
Discuss your project or flooring needs
Follow up on sample requests or quotes
We use Google Analytics data to understand how visitors use our website and to improve our content and user experience.
We do not sell, rent, or share your personal information with third parties for marketing purposes.
4. Cookies
Our website uses cookies through Google Analytics to collect anonymous usage data. Cookies are small text files stored on your device that help us understand website traffic and behavior.
You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on. You can also disable cookies through your browser settings, though this may affect your experience on some websites.
5. Data Retention
Contact form submissions are retained only as long as necessary to respond to your inquiry. We do not maintain a marketing database or add you to any mailing list without your explicit consent.
6. Third-Party Services
Our website uses the following third-party services:
Our website platform may collect certain technical data as part of hosting our site.
Google Analytics — website analytics. See Google's Privacy Policy for details.
7. Your Rights
You have the right to:
Request access to any personal information we hold about you
Request that we correct or delete your information
Opt out of any future communications from us
To exercise any of these rights, contact us directly at the information below.
8. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us: